Feb 17, 2021
What helps you to stand out and make people listen to you? How do you move them from inaction to action?
Copywriting persuasion helps you understand what and how do people do it. When you understand copywriting, you understand sales. And when you understand copywriting and sales, you know how to influence people to make a decision in anything and any industry.
Eric Bach is an online business coach who helps personal trainers generate clients on demand and build the freedom to live life on their own terms.
In this episode, find out, how despite having all his deposits wiped out with taxes left unpaid, he came out undeterred and relentless to stand up again and start anew, how difficult it may be. As to him, one’s success is ultimately up to you, 100%, regardless. Have a peek at how he started writing articles looking into and understanding people’s struggles and slowly building an online business on the side. Learn to understand what people are doing, how they do it and make them move from inaction to action. More than marketing and sales, you need to understand copywriting and learn it. This helps you understand how to influence people to make a decision and for you to sell.
Best Client-generating methods can only get you so far, but simple and straightforward steps get you traction. When it comes to building your business to the level you want it, do things that proactively help you build it. Do the most important tasks first thing during the day. That’s how to set yourself up for success. You need to structure things. Put in the work early on.
In terms of building your network, you have to be the person who takes the initiative to plan things, as this signals someone who is a decision-maker, and that’s what people look for. Also, you need to position your content. In the noisy online world we live in, get people to listen to you. What better way than providing content that separates you from the rest. Do more than teaching and inform.
Eric underscores the importance of mentorship. There is value in what you do when you work hard for it. And there is also utmost value when someone holds you to the standard of success that you set out for yourself. And there is only one way to that success, acting on it even amidst fear.
“Your ultimate freedom skills come down to being able to effectively persuade, coach, and help people transform. And the best way to do so is to understand persuasion and copywriting.” - Eric Bach
What you will learn from this episode:
02:47 - Recalling the time Eric was robbed blind of his deposit account
04:27 - A massive lesson learned from that bad experience -- Your success, 100% is going to be ultimately up to you.
06:54 - Focusing on his client’s problems and writing articles about it and eventually building up his online business
09:19 - Simple straightforward approach in fitness versus best client-generating methods
11:31 - Eat the biggest frog early on in the morning
14:30 - Hit that takeoff velocity, in the beginning, to keep the business up and running
16:08 - Ultimate freedom skills you need to develop where marketing and sales are concerned
19:36 - Comparing persuasion and sales to deadlifts
22:08 - Asking people the right questions to make them go from inaction to action
25:40 - How to set up your day for success, how to structure it, and be able to focus on the right things at the right time
31:29 - The best way to build your network and relationships
36:36 - Can’t stress enough the value of mentorship
38:55 - Feel the fear but act anyway!
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