Mar 3, 2021
Why do others progress at a time when everything else falls? Why are you left behind with nothing much to do but just ranting and complaining why government and everyone else you can lay blame on are not granting permission to open gyms? So many whys, they push you to despair and inaction.
Take responsibility. There is so much you can do. What worked before no longer matters, at least for today. You can always shift direction but going the same goal. In this new age and time, find and hire a coach that honestly leads and guides you to where you want to go. You are off to a good start.
Will Schiller is a fitness business mentor who is the founder of the New Age Coach. And what they do is they help male online fitness coaches transition full-time online and create a thriving movement that transcends just fitness.
In this episode, Will shares the main variables that blew up his business amidst the pandemic, While others fail, his business rises. Where others just complain, he took action. What’s so amazing about his business is the fact that he develops a system that makes people put their trust in you and eventually hire you as a coach. And it is built around the specificity of the capabilities that you can offer. When you niche down that’s when you make supply and demand lean in your favor. You must understand who your ideal client is, that way, you build a strong community around it and cater to specific needs necessary for them to reach their goals. Have a message that truly speaks to your target audience, that would spell your longevity in the business. Coming up with a strategy is a good point, but foremost you need to have human-to-human marketing. In this day and age, people don’t want to be just sold to, they want results. What also stands out is the human connection you create with them. You need to develop trust, after all, trust is the name of the game.
“Something I see so much online right now is that other PTs, they'll have like a little following about all of the Science that they share. And don't get me wrong, nothing against that. It's great that you're so well-versed in your craft. But we're talking about business here, we're talking about your ideal types of clients and what they care about. They just care about the results.”
- Will schiller
What you will learn from this episode:
03:31 - A backstory of how he transitioned from personal training to online fitness business coach
08:48 - Lesson learned in not being able to purchase the gym he was eyeing for
11:32 - The biggest asset to online coaching
15:07 - The essential reason why his business blew and grew up to what it is today even during COVID
19:31 - The biggest thing is the culture in your message and what you stand for
20:52 - Using strategy that is well-timed and easily differentiates you from others
23:25 - Why trust is the name of the game
28:40 - Protect what you stand for at all cost even if it means turning away potential clients
29:45 - Understand the direction that you want to go in terms of who your ideal client is
31:36 - Start developing an offer around that with what your specific capabilities are as an online coach and charge top dollar for it
33:48 - Use their language not your language
37:54 - A system he developed that worked so well for his business: human to human marketing
43:40 - Use your heart and mind to connect with humans in the early stage of your business
45:46 - Taking messy action is what’s going to get you to the other side of where you are now
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